Cutting Costs in the Printing Industry: —A Case History

Abstract

Mike Baker, Personnel Manager of the Evening Gazette in Middlesbrough, first learned of QED Industrial Motivation when he read one of their advertisments in the Financial Times. A couple of points caught his eye—the guarantee of substantial savings on existing costs and the invitation to a champagne breakfast. Being a typically cautious Yorkshireman, he thought carefully for several seconds before picking up the phone.

Citation

Cox, J. (1982), "Cutting Costs in the Printing Industry: —A Case History", Industrial Management & Data Systems, Vol. 82 No. 5/6, pp. 14-14. https://doi.org/10.1108/eb057252