The General Management Paradox in Management Education
Gordon Wills
(Professor of Customer Policy and Director of the Crarifield Management Resource Cranfield School of Management)
47
Abstract
There are times when I wonder how University Schools of Business ever got involved in offering “general management programmes”. I wonder even more when I hear colleagues tell me: “We're a General Management School.” I think my puzzlement stems from a lack of understanding of what others might mean by general management anyway.
Citation
Wills, G. (1982), "The General Management Paradox in Management Education", Industrial Management & Data Systems, Vol. 82 No. 7/8, pp. 2-6. https://doi.org/10.1108/eb057263
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited