“Preference”‐attitudes of the tourist
Dr. Urban Luchinger
(Visiting Assistant Professor, Lehigh University, Department of Management, Finance and Marketing)
423
Abstract
This article intends to shed some more light on travel consumer attitudes toward the travel product, defined here as a bundle of services satisfying needs and wants of the tourist. (A tourist is conceived as a person making a trip to and a journey at another location for any reason other than his regular “home‐job” transportation and activities.)
Citation
Luchinger, U. (1980), "“Preference”‐attitudes of the tourist", The Tourist Review, Vol. 35 No. 1, pp. 7-10. https://doi.org/10.1108/eb057805
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited