Tourism marketing through the distribution channel
Jan Vidar Haukeland
(Institute of Transport Economics, P.O. Box 6110 Etterstad, 602 Oslo 6 (Norway))
438
Abstract
This article focuses on the effectiveness of the marketing measures aimed at the Norwegian tourist industry's associates in the international sales and distribution network, i.e. those who sell Norwegian tourist products in various export markets.
Citation
Vidar Haukeland, J. (1995), "Tourism marketing through the distribution channel", The Tourist Review, Vol. 50 No. 2, pp. 18-24. https://doi.org/10.1108/eb058187
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited