The utility pattern of tourists and the relevance of environmental quality in the choice of the destination: A conjoint approach

Abstract

Modern marketing puts the satisfaction of the customer at the center of its philosophy. Concepts like quality and value delivery, related to the supply side, find a meaning only if referred to the benefit perception pattern of the clients.

Citation

Dall'Aglio, S. (1995), "The utility pattern of tourists and the relevance of environmental quality in the choice of the destination: A conjoint approach", The Tourist Review, Vol. 50 No. 2, pp. 44-55. https://doi.org/10.1108/eb058190