Destination marketing — überlegungen zur abgrenzung, positionierung und profilierung von destinationen
Günther Haedrich
(Fachbereich Wirtschaftswissenschaft Institut fär Marketing Freie Universität Berlin Malteserstr. 74–100, Haus T D‐12249 Berlin)
592
Abstract
Destination Marketing was the main theme of the 40th AIEST CONGRESS in Marrakech. The various contributions and discussions to this Congress inspired the author to attempt to define destinations, products and/ or groups of products, as well as strategic business fields more precisely, and against this background to discuss the opportunities and risks involve in positioning destinations and giving them a clear profile.
Keywords
Citation
Haedrich, G. (1998), "Destination marketing — überlegungen zur abgrenzung, positionierung und profilierung von destinationen", The Tourist Review, Vol. 53 No. 4, pp. 6-12. https://doi.org/10.1108/eb058285
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited