Tourists values, activities and motivation for travel to third world destinations: Case study of Nigeria

Abstract

The study identifies resources and destinations in Nigeria considered important for tourism and compares foreign with domestic Nigerian tourists in product choice, activity participation and travel motivations. 886 tourists were randomly sampled in 7 destinations in Nigeria. Survey results showed nature/ecotourism and beach/water resorts as most valued by domestic tourists, while foreign tourists attached higher significance to cultural/heritage and historic tourism Chi‐square tests also established significant differences between domestic and foreign tourists in structure of travel motivations and activities. Implications for destination planning and management are also highlighted.

Citation

Awaritefe, O.D. (2004), "Tourists values, activities and motivation for travel to third world destinations: Case study of Nigeria", Tourism Review, Vol. 59 No. 1, pp. 34-43. https://doi.org/10.1108/eb058428