MARKETING ASPECTS OF NUTRITIONAL LABELLING

Abstract

In an article in the British Nutrition Foundation Bulletin No. 14, G. Darby, Marketing Director of Beecham Foods, examines the question of nutritional labelling and reviews some research among housewives conducted by Beecham Foods

Citation

(1975), "MARKETING ASPECTS OF NUTRITIONAL LABELLING", Nutrition & Food Science, Vol. 75 No. 3, pp. 23-23. https://doi.org/10.1108/eb058632