READ ALL ABOUT IT

Abstract

Tesco's nutrition labelling scheme points the way to healthier eating At the beginning of 1985, Tesco announced the introduction of a new food labelling system for their own brand foods. Announcing the new venture, David Malpas, managing director (trading), said that the COMA Report had shown very clearly that food manufacturers were not giving their customers sufficient guidance to enable them to eat a more healthy diet. People need to be told more about the contents of prepared foods. A Gallup poll commissioned by Tesco showed that only 29% of shoppers thought that sufficient nutrition information was given on food labels at present, although 72% of people interviewed said that they were ‘concerned about eating healthily and wanted to improve their diets’.

Citation

(1985), "READ ALL ABOUT IT", Nutrition & Food Science, Vol. 85 No. 2, pp. 2-3. https://doi.org/10.1108/eb059051