The European Constitution and CSR; Consensus or Conflict

Abstract

There are too many examples of CSR as a mere PR exercise however with public confidence in the existence of a ‘corporate conscience’ at an all‐time low, supported by the box‐office success of movies such as, ‘The Insider’, ‘Erin Brockovich’, ‘The Corporation’ and ‘Supersize Me’, it is recognised that trust needs to be restored. Although high‐profile media‐fuelled initiatives which identify and present awards to companies for ethical performance are regular events these days; customers, employees, shareholders and the general public expect not only quality goods and services but also increasingly demand a genuine commitment to ethical standards and practices, sustainable management of resources and community interaction. This paper explores the potential for furthering the ideals of CSR within the provisions of the recent EU constitutional treaty. The newly adopted Constitution aims to provide Europe with a common identity and set of goals which encompass both business and social interests, yet it has to date received a cool response from the business community. The impact of the Treaty and current CSR initiatives within the EU are discussed as to what extent their provisions might inform the current CSR debate in Europe.

Citation

Shaw, J.J.A. (2006), "The European Constitution and CSR; Consensus or Conflict", Social Responsibility Journal, Vol. 2 No. 2, pp. 186-193. https://doi.org/10.1108/eb059265