MEETING CUSTOMERS' NEEDS

Abstract

During the last 12 months when nutritional labelling, artificial additives and the salt, sugar, fibre and fat content of diets have been debated by the medical world and the media, the retailer has been centre‐stage of a more critical audience — the shopper. Never before have so many food issues been discussed in so short a time — never before have so many demands and questions been asked of the retailer by consumer lobbyists. Sainsbury's gives us an insight into the way it meets these challenges.

Citation

(1986), "MEETING CUSTOMERS' NEEDS", Nutrition & Food Science, Vol. 86 No. 2, pp. 10-14. https://doi.org/10.1108/eb059417