Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008162. When citing the article, please cite: Leonard Berry, (1986), “BIG IDEAS IN SERVICES MARKETING”, Journal of Consumer Marketing, Vol. 3 Iss: 2, pp. 47 - 51.

Citation

(1987), "Erratum", Journal of Services Marketing, Vol. 1 No. 1, pp. 5-9. https://doi.org/10.1108/eb059583