THE CHALLENGE OF RETAIL MARKETING AT FEDERAL EXPRESS

Abstract

The Federal Express Corporation story sounds almost too good to be true. The company started from scratch in the spring of 1973, selling a service that many observers believed had no market. Today, 13 years later, that nonexistent market spends over $6 billion a year on high‐priority shipment, and Federal Express commands a 48 percent share of the market. In fiscal year 1987 that share will be worth over $3 billion.

Citation

Williams, C. (1987), "THE CHALLENGE OF RETAIL MARKETING AT FEDERAL EXPRESS", Journal of Services Marketing, Vol. 1 No. 1, pp. 25-38. https://doi.org/10.1108/eb059586