Internal communication: key steps in evaluating and improving performance

Abstract

Argues for the importance of developing strategies for the management of communication between managers and staff. Examines the benefits which this produces and looks closely at the term “communication strategy”. Proposes a clear definition of communication strategy as a means of clarifying current management practice, and outlines key steps in transforming this definition into operational policies.

Citation

Tourish, D. and Hargie, C. (1996), "Internal communication: key steps in evaluating and improving performance", Corporate Communications: An International Journal, Vol. 1 No. 3, pp. 11-16. https://doi.org/10.1108/eb059593