Communicating change — a case for multiple methods

Abstract

Examines the impact of corporate disposal on the staff of TSB Bank Northern Ireland plc (TSBNI). Specifically, focuses on the major areas of concern for employees of TSBNI together with an assessment of how successful TSBNI management have been in allaying staff fears. Also looks at the effectiveness of various communication media. Suggests that a differential approach should be adopted by management in relation to the dissemination of information in the period immediately following the announcement of disposal. Bases this idea on the findings that disposal generates different concerns for differing groups of employees. Furthermore, presents evidence indicating that different grades of employees benefit from different communication strategies.

Citation

Bennett, H. (1996), "Communicating change — a case for multiple methods", Corporate Communications: An International Journal, Vol. 1 No. 3, pp. 32-39. https://doi.org/10.1108/eb059596