Corporate Political Competitive Analysis
Richard A. Mcgowan
(Professor of Economics at Boston College)
John F. Mahon
(Professor of Management Policy at Boston University)
514
Abstract
Managers can use political and social industry analysis in concert with competitive analysis to improve overall organizational performance.
Citation
Mcgowan, R.A. and Mahon, J.F. (2000), "Corporate Political Competitive Analysis", Handbook of Business Strategy, Vol. 1 No. 1, pp. 189-203. https://doi.org/10.1108/eb060222
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited