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Corporate Political Competitive Analysis

Richard A. Mcgowan (Professor of Economics at Boston College)
John F. Mahon (Professor of Management Policy at Boston University)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 January 2000

516

Abstract

Managers can use political and social industry analysis in concert with competitive analysis to improve overall organizational performance.

Citation

Mcgowan, R.A. and Mahon, J.F. (2000), "Corporate Political Competitive Analysis", Handbook of Business Strategy, Vol. 1 No. 1, pp. 189-203. https://doi.org/10.1108/eb060222

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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