How Organizational Culture Affects Strategic Tools
Enrique Claver
(Professor of Business Management and head of the Department of Business Management, at the University of Alicante, Spain)
Juan Llopis
(Senior lecturer in Business Management at the University of Alicante, Spain)
José L. Gascó
(Senior lecturer in Business Management at the University of Alicante, Spain)
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Abstract
Culture has a great influence on a firm's—or product's—life cycle and experience curve. Here's how.
Citation
Claver, E., Llopis, J. and Gascó, J.L. (2000), "How Organizational Culture Affects Strategic Tools", Handbook of Business Strategy, Vol. 1 No. 1, pp. 205-213. https://doi.org/10.1108/eb060223
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited