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Strategies for Playing the Business and Societal Game

Richard A. McGowan (Associate professor at Carroll School of Management in Chestnut Hill, MA)

John F. Mahon (John M. Murphy Chair of International Business Policy and Strategy and professor of management at Maine Business School in Orono, ME)

ISSN: 1077-5730

Article publication date: 1 January 2003

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Game Theory has become an integral part of the business school curriculum, but the popular business press ignores it. Here's a crash course.

McGowan, R.A. and Mahon, J.F. (2003), "Strategies for Playing the Business and Societal Game", Handbook of Business Strategy, Vol. 4 No. 1, pp. 82-91. https://doi.org/10.1108/eb060252

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