International Business – A Manager’s Guide to Strategy in the Age of Globalism

Citation

Nelson, C.A. (1999), "International Business – A Manager’s Guide to Strategy in the Age of Globalism", European Business Review, Vol. 99 No. 6, pp. 405-407. https://doi.org/10.1108/ebr.1999.99.6.405.2

For EBR readers concerned about the global marketplace, this review covers a number of important, related and recent publications, all of which are available for purchase through Internet bookstores .... The two cited above by Dr Carl A. Nelson are part of International Thomson Business Press’s Global Managers’ series. Further information on the series titles are available from the publisher (ITP, Berkshire House, 168‐173 High Holborn, London WC1V 7AA; Website: www.itbp.com; Tel: (USA)1‐800/ 842‐3636).

The 14 chapters of International Business are divided into four parts dealing with: getting ready for business in the twenty‐first century; overcoming cultural, business and political differences of national borders; coping with international trade competition and barriers; and seeking harmony in global economics and trade. Three useful appendices provide a case study on Singapore, a glossary of international business terms, and additional notes from the author on his opening chapter theme of global business as an evolving system. That first chapter illustrates Dr Nelson’s comprehensive treatment of the subject from an economic, management, and cultural perspective. His strategies here and throughout this book facilitate cross‐border trade and investment, enabling organizations to become world class.

Nelson’s synergistic strategies show management how to capitalize on opportunities within the export‐import business world and government provisions therein, demonstrating the linkage with economic development. As we move into the “age of globalism”, his message offers a conceptual model for creating harmony within international trade and competition. The author, president of Global Business Systems in San Diego, California, draws upon a wealth of international experience as a US Navy Captain, private business consultant, and university professor. His analysis of international economics and trade is balanced by unique insights into cultural diversity in terms of people, their trade and development theories, and conflicting public policies. This is a stimulating, practical, and mind‐stretching read.