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Ice to the Eskimos: How to Market a Product Nobody Wants

Lynn R. Kahle (James H. Warsaw Professor of Sports Marketing, University of Oregon, Eugene, Oregon, USA)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

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Citation

Lynn R. Kahle (1999), "Ice to the Eskimos: How to Market a Product Nobody Wants", European Journal of Marketing, Vol. 33 No. 3/4, pp. 419-421. https://doi.org/10.1108/ejm.1999.33.3_4.1.1

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Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited

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