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Sports Marketing: Competitive Business Strategies for Sports

Stephen A. Greyser (Chapman Professor of Marketing/Communications, Harvard Business School, Boston, Massachusetts, USA)

ISSN: 0309-0566

Article publication date: 1 April 1999

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Stephen A. Greyser (1999), "Sports Marketing: Competitive Business Strategies for Sports", European Journal of Marketing, Vol. 33 No. 3/4, pp. 421-423. https://doi.org/10.1108/ejm.1999.33.3_4.2.2

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