Keywords
Citation
(2009), "Public Health Business Planning: A Practical Guide", International Journal of Health Care Quality Assurance, Vol. 22 No. 7. https://doi.org/10.1108/ijhcqa.2009.06222gae.005
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
Public Health Business Planning: A Practical Guide
Public Health Business Planning: A Practical Guide
Article Type: Recent publications From: International Journal of Health Care Quality Assurance, Volume 22, Issue 7
Stephen N. Orton, PhDJones and BartlettISBN-10: 0763746215; ISBN-13: 97807637462162009
Keywords: Public healthcare, Public health business plan, Healthcare management, Healthcare targets
In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy.
Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans.
This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as:
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Assessment and strategic planning.
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Program planning, implementation, and evaluation.
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Financial planning and budgeting.
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Market research and social marketing.
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Strategies for getting funded including business writing and speaking.
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Project management and business plan execution strategies.
Contents include:
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Defining public health entrepreneurial business planning.
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The parts of a public health business plan.
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Definition of plan.
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Industry analysis.
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Demonstration of need and target market.
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Competitors and partners.
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Marketing.
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Project operations.
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Evaluation.
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Risks, exit plan, and sustainability.
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Financial planning.
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The feasibility plan.
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Sustaining success in South Carolina: one team’s experience.
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Creating your public health business plan.