Citation
(2004), "Entrepreneur", International Journal of Productivity and Performance Management, Vol. 53 No. 3. https://doi.org/10.1108/ijppm.2004.07953cae.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
Entrepreneur
Entrepreneur
Alex McMillanHodder & StoughtonISBN: 0340856297£4.99
This is a small book – and thus a short review! – but this is to its advantage. It is good to see a book at this price point which is so useful. This book is packed with advice and simple tips to guide budding entrepreneurs. It uses a “self-help” approach to encourage readers set their own goals, analyse their current strengths and work out how to achieve their aims. Thus it develops some of the key skills of entrepreneurship – especially those of leading, guiding and motivating teams and individuals. It uses checklists, diagrams, questionnaires and cartoons to keep the content engaging – and brief – and is completed by a series of anecdotes, examples, case studies and practical tasks.