Loving it

Citation

(2005), "Loving it", International Journal of Productivity and Performance Management, Vol. 54 No. 2. https://doi.org/10.1108/ijppm.2005.07954bab.015

Loving it

McDonald’s Europe has successfully implemented Manugistics’ advanced forecasting and replenishment solutions enabling the company to make more informed decisions on likely demand, the availability of products and shipment delivery.

The system is already deployed and live in France and Germany where it is meeting the goals of increasing McDonald’s Europe’s responsiveness to market demand, reducing company costs and further optimising McDonalds existing supply chain. McDonald’s Europe now plans to roll it out in the UK, Sweden and Austria. The food service retailer then plans to deploy Manugistics’ solutions in its operations throughout Europe’s major countries within two years.

Business scope for the Manugistics solutions include all food and non-food products, franchised and company-owned restaurants, distribution centres, as well as dedicated and non-dedicated suppliers. The functional scope covers sales forecasting at item and restaurant level over a one-year horizon and takes into account a wide variety of factors including likely promotional and competition impacts. The Manugistics solutions will also enable planners to model 90 day replenishment plans across the McDonald’s European supply chain and simulate supplier capacity constraints for critical items.