India goes greener

Citation

(2011), "India goes greener", International Journal of Productivity and Performance Management, Vol. 60 No. 4. https://doi.org/10.1108/ijppm.2011.07960dab.002

India goes greener

Article Type: News From: International Journal of Productivity and Performance Management, Volume 60, Issue 4

The Andhra Pradesh Pollution Control Board (APPCB) is playing an advisory role to the industries across the state and this has begun paying dividends with an increasing number of industries adopting the concept of green productivity.

Introduced by the board to contain environmental pollution, the concept of green productivity has been demonstrated as a successful model for cutting down on pollution while remaining profitable and it seems to have caught the imagination of a number of business leaders in the state.

“One’s waste can become the raw material for another industry. This is the strategy behind green productivity, which we need to increasingly adopt in our state. It is the key for pollution prevention as recycle and reuse is considered before finally treating the waste. The strategy is increasingly being employed by various industries,” says joint chief environment engineer of APPCB, B. Madhusudana Rao.

The cleaner production cell (under the APPCB) was set up in 2000 and began its work by creating a data base of all the major industries across the state. It also simultaneously created a databank of how waste from one sector could be recycled and reused to manufacture other industrial products.