Citation
(2008), "CD-ROM: “Sustainability Communications – a Toolkit for Marketing and Advertising Courses”", International Journal of Sustainability in Higher Education, Vol. 9 No. 1. https://doi.org/10.1108/ijshe.2008.24909aag.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
CD-ROM: “Sustainability Communications – a Toolkit for Marketing and Advertising Courses”
The United Nations Environment Programme (UNEP) is pleased to announce the launch of the CD-ROM “Sustainability Communications – A Toolkit for Marketing and Advertising Courses”.
This CD-ROM has been produced by UNEP in partnership with UNESCO, the UN Decade of Education for Sustainable Development and the International Association of Universities, with financial support from Sweden.
The CD-ROM proposes resources for the educators training tomorrow's marketing and communication professionals as well as for marketing and advertising trainers in the corporate field. It is not a “turnkey” teaching syllabus but a flexible, interactive tool which provides a synthesis of theoretical and methodological knowledge illustrated by numerous specific case studies. In this regard, it offers all kinds of pedagogic resources – short presentations, campaign analyses, exercises, web links, bibliographies and more than 300 downloadable documents – to encourage students and communication experts to think about and involve themselves in one of the major issues facing society today.
The CD-ROM contains both English and French versions and it is fully downloadable from UNEP's web site at: www.unep.fr/sustain