Call for papers

Citation

(2007), "Call for papers", International Journal of Service Industry Management, Vol. 18 No. 5. https://doi.org/10.1108/ijsim.2007.08518eaa.002

Call for papers

Many Asian economies are highly competitive and can offer alternative perspectives on many aspects of marketing, human resources and operations management in the services sector. Furthermore, Asia is arguably the fastest growing region in the world and is likely to soon be home to three of the largest economies in the world – Japan, China and India. In view of the large customer base and immense market potential in Asia, service organisations searching for growth are increasingly realising that they must cater to these markets. The services literature has been largely derived from research in the ``western'' world. Managing service businesses in many Asian countries requires a set of complexities less common in the developed economies of the West.

Research and practice in services in Asia is at the exploratory stage. It requires new knowledge and is likely to need departures from existing tracks. This call for papers seeks to highlight research and practices surrounding services management in Asia. Manuscripts are therefore invited from both research and practice. Conceptual, empirical, case-study and industry-based research is welcome. The primary criterion for consideration of publication is that manuscripts be on research and application, and be grounded in the Asian context. Researchers with a cultural or contextual connection with Asian economies are particularly encouraged. Contributed manuscripts may deal with, but are not limited to:

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  service excellence;

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  service branding;

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  transactional marketing;

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  performance measurements and management systems;

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  managing people for service advantage;

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  innovation and creativity in service processes;

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  business/knowledge process outsourcing services; and

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  bottom of the pyramid services.

The submission and review process for this special issue will adopt the author guidelines and review procedures as stipulated in the International Journal of Service Industry Management (IJSIM), where the special issue will be published. The deadline for submission of manuscripts is the 31 May 2008. Please e-mail manuscripts for consideration to Christopher Seow at: c.seow@uel.ac.uk

Guest editors

Jochen Wirtz, NUS Business School, National University of Singapore, Singapore

Robert Johnston, Warwick Business School, University of Warwick, United Kingdom

Christopher Seow, Business School, University of East London, United Kingdom