Outstanding paper

Citation

(2008), "Outstanding paper", International Journal of Wine Business Research, Vol. 20 No. 4. https://doi.org/10.1108/ijwbr.2008.04320daa.002

Outstanding paper

Article Type: Awards for Excellence From: International Journal of Wine Business Research, Volume 20, Issue 4.

Rohan JordanColruyt Retail Group, Halle, Belgium

Pietro ZiddaCentre for Research on Consumption and Leisure (CeRCLe), Marketing Group, University of Namur (FUNDP), Namur, Belgium

Larry LockshinWine Marketing Group, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia are the recipients of the journal's Outstanding Paper Award for Excellence for their paper

“Behind the Australian wine industry's success: does environment matter?”

which appeared in International Journal of Wine Business Research, Vol. 19 No. 1, 2007, pp. 14-32

Abstract

Purpose – The success of the Australian wine industry is well documented. However, there have been few comparative studies of the reasons for this success as compared to Australia's main competitors. Most of the anecdotal evidence and trade publications focus on “value for money” and fruit-driven wines, without looking at how the Australian wine businesses operate. The purpose of this paper is to investigate the external environment in France and Australia as one of the drivers for Australian wine sector success.Design/methodology/approach – In-depth interviews with two French and two Australian wineries and a review of the literature led to a series of hypotheses about the role of market orientation, strategic orientation, innovative and entrepreneurial environment orientation, constraining legislation, industry infrastructure usage, industry plan support, and interorganizational collaboration as factors differentiating the two countries. An online survey of wineries in the two countries resulted in a sample of 82 French and 63 Australian responses. An analysis of variance revealed significant differences between Australian wineries as compared to the French.Findings – Australian wineries rated themselves higher in market orientation, growth strategy, export proactiveness, perceived innovative environment, perceived entrepreneurial environment, more interorganizational collaboration, and less perceived constraining legislation.Practical implications – These results not only provide some basis for Australia's success in wine exporting, but also add to the literature on the effect of the external environment on business performance.Originality/value – Wine exporting countries can use the results to help shape policy for creating a more conducive environment for exporting wine.Keywords Australia, Business performance, Export markets, Market orientation, Wineswww.emeraldinsight.com/10.1108/17511060710740325

Editor: Ultrich R. Orth

Highly commended

International Journal of Wine Business Research

Boudreaux, C.A. and Palmer, S.E. (2007), “A charming little Cabernet: effects of wine label design on purchase intent and brand personality”, Vol. 19 No. 3.

Liu, F. and Murphy, J. (2007), “A qualitative study of Chinese wine consumption and purchasing: implications for Australian wines”, Vol. 19 No. 2.

d'Hauteville, F., Fornerino, M. and Perrouty, J.P. (2007), “Disconfirmation of taste as a measure of region of origin equity: an experimental study on five French wine regions”, Vol. 19 No. 1.

Outstanding reviewer

International Journal of Wine Business Research

Clay Dibrell, College of Business, Oregon State University, USA