BP continues to respond

Citation

(1999), "BP continues to respond", Industrial Lubrication and Tribology, Vol. 51 No. 5. https://doi.org/10.1108/ilt.1999.01851eab.001

BP continues to respond

BP continues to respond

Keyword: BP

BP's new customer care service, BP Response, has proved a huge success since its introduction in August, with customers reporting a new and highly personal level of support.

Designed to offer users a single point of contact for all their lubrication needs, BP Response has gained the backing of customers both large and small.

Piers Dickinson, BP Marketing Communications Manager, said: "This new mode of direct and regular communication has speeded up the whole ordering process and ensures that all aspects of a customer's lubrication needs are dealt with swiftly on a one-to-one basis".

In addition to individual business managers, customers are also supported by BP's technical helpdesk. It is manned by engineers who provide specialist advice and support for the business managers and are able to answer questions direct from customers.

BP Response was introduced following extensive market research and time spent talking to individual customers about their needs.

Piers Dickinson added: "Each business manager is responsible for organising all commercial, technical and administrative matters. It is clear from the reaction of customers that they welcome this development and are already forging strong working relationships with their individual business managers".

For more information contact Jo Dale, Wyatt PR. Tel: +44 (0)121 454 8181.