Citation
Papadopoulos, N. and Martín Martín, O. (2011), "International market selection and segmentation: perspectives and challenges", International Marketing Review, Vol. 28 No. 3. https://doi.org/10.1108/imr.2011.03628caa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
International market selection and segmentation: perspectives and challenges
International market selection and segmentation: perspectives and challenges
Article Type: Guest editorial From: International Marketing Review, Volume 28, Issue 3.
About the Guest EditorsNicolas Papadopoulos is based at Sprott School of Business, Carleton University, Ottawa, Canada.
Oscar Martín Martín is based at the Department of Business Administration, Public University of Navarre, Pamplona, Spain and the Department of Business Studies, Uppsala University, Uppsala, Sweden.
This is the second part of a double special issue on international market selection and segmentation. The first part was published in the previous issue of International Marketing Review (28: 2). The introductory guest editorial published with Part 1 consists of an extended overview of the field, as well as a detailed introduction to the special issue, including an overview of its objectives, an outline of the papers selected for inclusion, acknowledgements, and information about the guest editors. In summary, the double special issue comprises nine papers including the main guest editorial (in Part 1), an invited paper, and seven competitive papers that were accepted for publication, from a total of 31 submitted, after the double-blind review process.
This second part of the double special issue (28: 3) contains four papers, which were introduced in detail as part of the main editorial in Part 1. Overall we feel that, individually and collectively, the nine papers make a valuable contribution to IMS theory and point the way toward a variety of new and valuable directions for future research. We would like to reiterate our deep appreciation to all the authors for submitting their work, the reviewers for their contribution in developing the special issue, the Publisher and IMR Editors for their support, and, in particular, Dr Jeryl Whitelock, without whose help and encouragement throughout the development process this issue would not have materialized.
Nicolas Papadopoulos and Oscar Martín MartínGuest Editors