Citation
(2002), "CRM: making sure your customers come back to you. Special report", Measuring Business Excellence, Vol. 6 No. 4. https://doi.org/10.1108/mbe.2002.26706dae.005
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
CRM: making sure your customers come back to you. Special report
CRM: making sure your customers come back to you. Special report
E. Kinikin, R. Woolnough, D. Richardson, M. Gurney and R. Booty, Computer Weekly (UK), 9 May 2002
Presents a special report on customer relationship management comprising the following articles: "Time for a CRM reality check", by Erin Kinikin, "Business benefits (five successful CRM implementations)", by Roisin Woolnough, "How was the CRM roll-out for you?" by May Gurney, Dave Richardson and Rob Booty.
Comment: Although this report cannot be described as groundbreaking, it does offer a wealth of practical advice and is presented in a comprehensive, easy-to-read format.