Special issue on marketing and management futurecast

Citation

(2008), "Special issue on marketing and management futurecast", Management Decision, Vol. 46 No. 7. https://doi.org/10.1108/md.2008.00146gaa.001

Special issue on marketing and management futurecast

Article Type: Call for papers From: Management Decision, Volume 46, Issue 7.

Submission deadline: 1 October 2008

Guest Editor: Erwin Rausch, Department of Management, University of Glasgow, l.moutinho@lbss.gla.ac.uk

Living in a world which is characterised by a tremendous amount of change within continuously reduced time frames, it is increasingly crucial that academics carry out research and develop seminal thoughts to advance knowledge by studying new social, technological, market and management phenomena that will shape the future of society and its business systems. Likewise, key managers and decision-makers increasingly require market and environmental sensing in order to respond, anticipate and even influence major future trends impacting on organisational structure, behaviour and performance. This is the rationale behind this Management Decision special issue and we are pleased to announce a call for papers devoted to academic work and managers' thought provoking practices on future trends (Futurecast) in marketing and management. This special issue recognises the broadness of issues, concepts and mutation factors that can be encapsulated in these areas of management thinking, but also recognises the critical importance of the future role to be played by these novel concepts, methodologies, analytical tools, approaches, processes as well as specific techniques to the "state-of-readiness" that is vital in the new emerging paradigms related to neo-marketing and integrated management. It will be an opportunity to demonstrate the scale of state-of-the-art developments associated with new, "fresh'' and mind-stretching thinking in the areas of marketing and management Futurecast.

We encourage contributions in multiple fields of marketing and management Futurecast. Examples of some of these concepts and methodologies are as follows.

Society and consumers

Presumption.Transumers.Twinsumers.Downshifting, voluntary simplicity and affluenza.Neuromarketing.Cybersegmentation.Generation C.Countercasting.Socioquake.

Marketing developments

Brandcasting.Media neutral planning (MNP).Target costing.Brand velocity.Diagonal integration.Cross-boundary marketing.Beaconvertising.

Technology

Direct satellite broadcast systems (DBS).Agile factories.Frag-vergence.Wireless motion sensors.Mobile information technologies (MIT).Robotics, automation and virtual reality (VR).Tryvertising.Bluetooth marketing.

Management and strategic thinking

Business ecosystems.Sense and respond models.Performics.Coopetition.Experimentational budgets.Product fact books (PFBs).Fractal factories.Diversity performance.Innovation networks and connect and development (C&D).Marketing dashboards.Product/service/brand architectures.Message-engineering models and techniques.Sales without selling.Common sense marketing (CSM).Customer managed relationships (CMR).Simplicity marketing.

Methodologies

Rule-based expert systems.Scenario planning and analysis.Missing link.Historical analogies.Cross-impact analysis.Judgemental bootstrapping.Fuzzy decision sets.Neural networks.Intelligent systems.

We are especially interested to encourage those papers which offer theoretical methodological and/or empirical advances in some of these areas of study, analysis and decision-making.

Papers submitted will be subject to a minimum double-blind peer review process to ensure that this special issue maintains the excellent reputation and record of Management Decision. Authors should follow the Management Decision format.

Electronic copies of the papers manuscripts should be submitted via Manuscript Central http://mc.manuscriptcentral.com/mdPlease send all queries to md@emeraldinsight.com