Walt Disney launches healthy eating guidelines

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 29 May 2007

164

Citation

(2007), "Walt Disney launches healthy eating guidelines", Nutrition & Food Science, Vol. 37 No. 3. https://doi.org/10.1108/nfs.2007.01737cab.021

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited


Walt Disney launches healthy eating guidelines

Walt Disney launches healthy eating guidelines

The Walt Disney company has introduced new food guidelines aimed at giving children and parents healthier eating options.

The guidelines will initially apply to all Walt Disney-licensed and endorsed food in the USA, but will be rolled out internationally over time.

Mickey Mouse's guidelines:

  • a cap on calories that will result in appropriate kid-sized portions;

  • total fat will not exceed 30 per cent of calories for main and side dishes and 35 per cent for snacks;

  • saturated fat will not exceed 10 per cent of calories for main dishes, side dishes and snacks;

  • added sugar will not exceed 10 per cent of calories for main dishes and side dishes and 25 per cent of calories for snacks.

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