Kellogg's

Citation

(2007), "Kellogg's", Nutrition & Food Science, Vol. 37 No. 4. https://doi.org/10.1108/nfs.2007.01737dab.010

Kellogg's

Kellogg's

Cereal launched to help lower cholesterol

Recommended cholesterol levels are below 5.0mmol/l but two-thirds of men and women in the UK have higher levels. The Primary Care Cholesterol Survey identified that nearly half of nurses questioned felt they are at risk of developing high cholesterol and just under a third highlighted that they have a total cholesterol level over 5mmol/l. Smoking was identifies by 44 per cent of nurses as the most common risk factor for heart disease. Yet 44 per cent of nurses felt they would rather change their diet than stop smoking, exercise more or moderate alcohol consumption to lower their cholesterol level.

Few people monitor or are even concerned about the dangers of having high cholesterol, yet research has shown that more than 80 per cent of people between the ages of 45 and 64 and 70 per cent of people over the age of 65 have high cholesterol. Raised cholesterol is the most common risk factor for coronary heart disease (CHD), accounting for 46 per cent of all CHD-related deaths. CHD kills over 117,000 people each year and is the biggest cause of death in the UK.

With the support of H.E.A.R.T UK, the national cholesterol charity, Kellogg's has launched new Kellogg's Optivita. Made with oat bran, Kellogg's Optivita contains the soluble oat fibre beta-glucan, which has been shown to have a positive effect on lowering LDL cholesterol while not affecting HDL cholesterol levels.

For further information visit: www.kelloggs.co.uk