Viva Flavoured Milks

Citation

(2007), "Viva Flavoured Milks", Nutrition & Food Science, Vol. 37 No. 4. https://doi.org/10.1108/nfs.2007.01737dab.024

Viva Flavoured Milks

Viva Flavoured Milks

Pritchitts has launched a milk range aimed specifically at children called Viva Flavoured Milk. The 200ml cartons are available in kids' favourite flavours – chocolate, strawberry and banana – and come with a straw.

Simon Muschamp, head of marketing, Pritchitts, comments: "Viva Flavoured Milk has been specifically developed to comply with new standards for schools, offering children a healthy yet delicious drink for break times. Containing fresh semi-skimmed milk, natural colours and flavourings, and only 4 per cent added sugar, the drinks are healthy, nutritious and a great alternative to carbonated drinks".

What's more, Pritchitts has proactively removed the pink food colouring cochineal from its strawberry variety, which is often used to give products a strawberry coloured appearance and which has recently been banned by many local authorities.

The eye-catching packaging of the Viva Flavoured Milk range reinforces the wholesomeness of the products whilst also appealing to children. Viva Flavoured Milk is an ambient product and has a long shelf life of six months, eliminating the need for chilled storage. It also contains no artificial colours, sweeteners or preservatives.

Simon continues: "When the new school guidelines came into place, some schools struggled to find a replacement for fizzy drinks in school vending, so we felt that as a responsible supplier we needed to help caterers find a healthy alternative. Viva Flavoured Milks provide just this, as they offer the health benefits of milk in a fun, flavoursome way that will appeal to children of all ages".

Pritchitts is a Lakeland Dairies company. For further information please contact Pritchitts Customer Care on 0845 1300 307 or visit www.pritchitts.com

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