Citation
(2009), "Silvergreens", Nutrition & Food Science, Vol. 39 No. 3. https://doi.org/10.1108/nfs.2009.01739cab.020
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
Silvergreens
Article Type: Food facts From: Nutrition & Food Science, Volume 39, Issue 3.
Silvergreens Restaurant is first to offer nutritional information printed on the back of a two-sided receipt.
Two-sided receipt printing allows restaurant to efficiently communicate with customers while saving paper. Using technology from Nutricate and NCR Corporation, Silvergreens Restaurant has announced it is the first restaurant to deliver personalised nutritional information on the back of its sales receipts with two-sided printing technology.
The solution is installed at Silvergreens Restaurant's newly opened location in Santa Barbara, California.
“While some in the industry worry that showing the calories will scare customers, we felt it would be an advantage”, said Brian Rocha, operating partner of Silvergreens Restaurant. “Our customers love the receipt. Virtually everyone reads their nutritional values, quizzes and coupons we offer. The bottom line is that our customers appreciate the transparency and have rewarded us with loyalty”.
Nutricate's software enables restaurants to communicate personalised nutritional information about customers' orders. Silvergreens uses the NCR two-sided printer, which runs on a point-of-sale system from MICROS Systems, to print the information from Nutricate on the back of each receipt. Silvergreens' receipts can also contain targeted marketing messages and promotions.
For more information, please visit www.silvergreens.com