Citation
(2010), "California Paints teams up with Global Color Research to produce color trends for Spring Summer 2011", Pigment & Resin Technology, Vol. 39 No. 4. https://doi.org/10.1108/prt.2010.12939dab.008
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
California Paints teams up with Global Color Research to produce color trends for Spring Summer 2011
Article Type: Industry news From: Pigment & Resin Technology, Volume 39, Issue 4
California Paints is part of the Spring Summer 2011 color trends generated by Global Color Research. Presented by Mix Trends, the color selection consists of 20 forecast colors that create unique color stories. All colors have been selected from California Paints’ Perfect Palette collection. Global Color Research, the London-based color consultancy studio, is a key provider of dependable color trend information, which is available to all design markets. Mix Trends, a bi-annual color publication produced by Global Color Research, used the colors of California Paints to develop color stories titled Whisper, Spirit, Genteel, and Risk. All stories reflect optimism and growth for the 2011 year and help embrace the future.
“California Paints is thrilled to partner with Global Color Research on this project,” said Maryellen Mantyla, Director of Marketing for California Products Corporation. “Using a vehicle like Mix Trends through ICON magazine is the ideal way to show designers the exceptional usability of the Perfect Palette system.”
California Paints worked closely with Global Color Research and Dunn Edwards, manufacturer of premium paint products in the Southwest region, to create this color trend summary in a concise booklet format. Each color story brings the color selections to life, while helping to inspire and guide designers in their color selection.