To read this content please select one of the options below:

The Marketing Manager’s Yearbook 1997 (6th ed.)

Sarah Gash (School of Information Studies, University of Central England, Birmingham)

Reference Reviews

ISSN: 0950-4125

Article publication date: 1 March 1998

Downloads

18

Keywords

Citation

Gash, S. (1998), "The Marketing Manager’s Yearbook 1997 (6th ed.)", Reference Reviews, Vol. 12 No. 3, pp. 16-17. https://doi.org/10.1108/rr.1998.12.3.16.123

Publisher

:

Emerald Group Publishing Limited

Copyright © 1998, MCB UP Limited

Related articles