Keywords
Citation
(1999), "IPC. IPC to 'storm' the shores of Long Beach with General H. Norman Schwarzkopf", Soldering & Surface Mount Technology, Vol. 11 No. 3. https://doi.org/10.1108/ssmt.1999.21911cab.012
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, MCB UP Limited
IPC. IPC to 'storm' the shores of Long Beach with General H. Norman Schwarzkopf
IPC
IPC to "storm" the shores of Long Beach with General H. Norman Schwarzkopf
Keywords IPC, APEX
IPC has announced that General H. Norman Schwarzkopf will deliver the keynote address for the IPC SMEMA Council Electronics Assembly Process Exhibition and Conference (APEX).
The APEX keynote session featuring General Schwarzkopf will begin at 8.15 a.m. on Tuesday, 14 March 2000. His presentation, "Leadership: from the war room to the board room", defines his invaluable principles for success in leading people.
Serving as commander in chief, United States Central Command, and commander of operations for Desert Shield and Desert Storm in the 1991 Persian Gulf War, Schwarzkopf captured the admiration of people everywhere. Above all, he is an experienced manager who understands people, motivation and leadership.
"Clearly, a keynote speaker of this stature signifies the importance of this conference and trade show to the electronics manufacturing industry and the commitment of the exhibiting companies to provide an outstanding experience for all attendees", says IPC president Thom Dammrich. "General Schwarzkopf's remarks on the principles of successful leadership will not only be of great appeal for all attendees but will provide an unparalleled opportunity to learn from one of America's great leaders and heroes."
Schwarzkopf's autobiography, It Doesn't Take a Hero, was an international bestseller. He retired from the army in August 1991. During his 35 years of service in the US military, General Schwarzkopf was awarded many honors, including three Silver Stars, three Bronze Stars, two Purple Hearts and the Presidential Medal of Freedom.