Universal Instruments boosts Genesis Platform Team with new appointments

Citation

(2006), "Universal Instruments boosts Genesis Platform Team with new appointments", Soldering & Surface Mount Technology, Vol. 18 No. 2. https://doi.org/10.1108/ssmt.2006.21918bab.008

Universal Instruments boosts Genesis Platform Team with new appointments

Universal Instruments boosts Genesis Platform Team with new appointments

Keywords: Recruitment, Electronic industry

Universal Instruments has appointed a new business development manager and product marketing manager to the Genesis Platform Product Team, as the unit further enhances its position to compete in today’s evolving high-speed chip placement and flexible fine pitch global marketplace.

Shawn Robinson joins the team in the role of Business Development Manager, reporting directly to Genesis Platform Director, Scott Gerhart. With over 20 years experience at Universal, most recently serving as Corporate Account Manager, Robinson’s primary focus in his new position will be customer and market acquisition strategies. Ensuring Universal stays ahead of the competition will be a key feature of this strategy, a task that will inevitably be driven by the increasing popularity of Genesis-Lightning high-speed chip placement solutions.

Further widening the expertise of the Genesis Platform Product Team, Jeffrey Kuah assumes the position of Product Marketing Manager, also reporting directly to Gerhart.

Kuah joined Universal in 2000 and since this time, has held a variety of marketing roles, with the most recent being Area Operations Sales Support Manager in Singapore. Kuah’s new role will build on his extensive marketing knowledge and familiarity of the Asia region. Together with his team, Kuah will deliver sales tools, training and support to the Universal Global Sales Team, thereby optimising the worldwide influence of Genesis Platform Lines.