2010 Awards for Excellence

Citation

(2010), "2010 Awards for Excellence", Tourism Review, Vol. 65 No. 4. https://doi.org/10.1108/tr.2010.36965daa.002

2010 Awards for Excellence

Article Type: 2010 Awards for Excellence From: Tourism Review, Volume 65, Issue 4

The following article was selected for this year's Outstanding Paper Award for Tourism Review"Internet research differs from research on internet users: some methodological insights into online travel research''Martin LohmannInstitute for Tourism and Recreational Research in Northern Europe (NIT), Kiel, GermanyDirk J. SchmÏckerInstitute for Tourism and Recreational Research in Northern Europe (NIT), Kiel, GermanyPurpose -- Online data collection is gaining momentum throughout the market research business. At the same time internet users and their online information and booking behaviour are becoming more and more important for the travel and tourism industry. This paper aims to investigate this issue.Design/methodology/approach -- The paper researches internet users' travel and information/booking behaviour through online surveys. However, this approach is prone to critical methodological limitations. One of the main issues in this respect is the question of proper definition of the universe and sampling procedures. The paper shows today's chances and limitations of sampling using list-based e-mail invitations and online access panels.Findings -- Results indicate that sampling method and length of field time have a substantial influence on response rates. It can further be shown that results from online travel research differ from results obtained in face-to-face interviews even when focussing on the same target group.Research limitations/implications -- As long as online research differs from research on internet users to such an extent, online surveys seem to be rather a good complement than a substitution for more traditional research methods.Originality/value -- The paper shows the limitations and chances of online travel research based on the unique comparison of data from a face-to-face and online access panel surveys.Keywords Activity sampling, Internet, Internet marketing,Market research, Travel, User studieswww.emeraldinsight.com/10.1108/16605370910948849

This article originally appeared in Volume 64 Number 1, 2009, pp. 32-47, of Tourism Review

The following articles were selected for this year's Highly Commended Award for Tourism Review"A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks''Long-Yi LinYeun-Wen ChenThis article originally appeared in Volume 64 Number 3, 2009 of Tourism Review