Mid-market

Citation

(2001), "Mid-market", Work Study, Vol. 50 No. 1. https://doi.org/10.1108/ws.2001.07950aab.012

Mid-market

Mid-market

Motorola, Nokia, Siemens, Research in Motion, Sony, NEC, Matsushita/Panasonic, Mitsubishi, Fujitsu, Symbian, SmarTone, Far EasTone, Telefonica, Nextel and One 2 One are all among companies beginning to ship wireless handsets and services based on Java technology. Just last year, Sun Microsystems, Inc. and its wireless industry partners announced the shipment of the Mobile Information Device (MID) profile, enabling the creation of next generation, personalised, interactive services for wireless devices.

Based on the Java 2 Platform Micro Edition J2ME, the MID profile dramatically enhances the overall consumer experience by enabling dynamic, personalised interactive services for wireless devices. Created by more than 20 companies through the Java Community Process (JCP), the availability of the MID profile demonstrates how the wireless industry can collaborate to develop open, standards-based technologies that will enable practical and entertaining mobile interactive services. The MID profile is available for download from http://java.sun.com/products/midp. Sample uses include: dynamically-generated, personalised stock quotes that can display graphs and give purchase and/or sell alerts for specific stocks; real-time, location-specific weather reports that display periodic forecast updates; real-time, location-specific traffic reports that update local traffic conditions and supply alternate highway routes depending on traffic delays and accidents; and games that can be downloaded and played offline by individual users.