Socially Responsible Plastic: Volume 19

This chapter introduces the subject matter of this book and clearly depicts the dichotomous nature of plastic: it is both problematic because of the pollution caused and beneficial because of the benefits it provides. This is set within the context of sustainability, being probably the key concern of the present. It highlights the volume on plastic in existent and the possible consequences from a lack of biodegradability. In doing so, it sets the context for the contents of the book.

The adverse effect of plastic pollution on the tourism industry is one of the emerging research areas in the field of sustainable tourism over the past years. However, there is a lack of discussion on this issue in the academic platforms. Considering this, in this chapter, a scientometric analysis of 110 academic publications from the Web of Science (WoS) between 1999 and 2021 related to plastic pollution and tourism is presented. A bibliometric analysis using CiteSpace was utilised to analyse the data to present the keyword timezone, collaboration network and co-citation network. The analysis shows that the publications in this field have increased rapidly, and it has become an emerging and interdisciplinary research topic. Scholars from Australia, Spain, Brazil and China have published most on the topic. The Chinese Academy of Science with four articles is the largest contributor in this field among other institutions. Moreover, citizen science is found to be a new keyword coming up in recent years, and human health is one of the major concerns. The findings from this study provide valuable insights for the academicians and policy makers in understanding the issue.

India generates a massive 9.4 million tonnes of plastic waste annually; out of which approximately 5.6 million tonnes go for recycling and 3.8 million tonnes are left uncollected or leaked from after-use collection systems. Reckless production and consumption of non-biodegradable plastic has serious implications, especially for developing nations where plastic use is predominant for fulfilling needs of increasing population and rapid urbanisation. Despite the harmful impacts of plastic, its desirability is inevitable due to its versatility. For the stringently growing economies, affordable and durable solutions will always be priorities over mindfulness. Imprudent plastic waste has precipitated the ban-change-collect challenge. Options like banning single use plastic (SUP), using alternative bio-benign products and improving waste collection systems are not proactively embraced by businesses and governments. Also, user-awareness and behaviour change for make-use-dispose is not instantaneous and easy. Optimistically, the government, NGOs and industry units have started exhibiting sensitivity to the cause and the emergence of start-ups is decentralising waste management in India. Inclusion of informal waste pickers in the formal waste management system has increased the reach and social impact of start-ups in India, imparting a distinctive and promising twist to the waste management sector. This chapter investigates the plastic waste management scenario in India through extensive literature review. It scrutinises the social aspects associated with the plastic waste management sector and attempts to comprehend connotations of ‘socially responsible plastic’ through semi-structured interviews with service providers in the sector. Thematic analysis was used to analyse interview data. The research indicated the initiation of systemic efforts towards formalisation of the sector. It emphasised the importance of role of waste pickers and their recognition as enablers of the system. Need of an ecosystem approach to nurture start-ups and facilitate better transparency and integration in the waste management system is also illustrated in this research.

Low density polyethylene, commonly known as polythene, was first synthesised by Imperial Chemical Industries (ICI) in England in 1933. Due to its extensive usage as a packaging material, along with other uses, it has now begun to pose a serious threat to the entire ecosystem. This material, which was used to make a variety of consumer goods, is commonly used for packaging a wide range of products including foodstuffs. It has been estimated that approximately 20 billion polythene bags are used in Sri Lanka. Because polythene and plastics take a long time to decompose (20–100 years), these materials have been contributing heavily to the pollution of the environment. Unfortunately, much of the discarded polyethene ends up in garbage dumps, thereby posing a great threat not only to humans but also to animals. This study aimed to investigate the use of polythene in supermarkets in the Attanagalla division, the management of household polythene waste, and the search for alternatives to replace polythene and plastics. Data were collected by interviewing 40 consumers and getting their feedback on the use of polythene bags in which the goods were supplied to them. Observations were also made in the field. It was noted that some consumers liked to use polythene bags while many others disliked them. More than 95% of the supermarket products were packed in polythene and plastic containers and packs. It was observed that there were shortcomings in the production of reusable bags, and because of that disposable polythene bags had to be used, causing the supermarkets to incur huge costs. On average, more than five polythene bags were used per customer to pack his purchases per shop visit. This costs between Rs. 25 and Rs. 30. There seemed to be no alternative to polythene and plastic, due to the lack of suppliers for more environmentally friendly packaging materials. Therefore, it is suggested to establish a system that will supply more eco-friendly bags and educate the public on the use of environmentally friendly alternatives.

This chapter discusses the high adoption of plastic bags/packages by food providers in Malaysia during pandemic that resulted in a long-time lockdown. Under the federal government act of ‘Movement Order Control’ (MCO), people had no choice but to order food or purchase food ingredients via online food delivery services. Such situation made the food delivery business instantly one of the top and essential economic contributors. However, this also severely impacted our environment specifically the growing usage of plastic bag, plastic food container, and parcel packaging. While the food delivery company introduces a campaign to reduce and replace the plastic bag/packages, the awareness level is still very low. This chapter highlights the introduction of food delivery business striving in the COVID-19 pandemic, the severity of plastic usage and challenges of sustainability marketing campaign in Malaysia.

This chapter highlights the overwhelming situation of plastic pollution in the Nigerian tourism sector. While plastic waste pollution is detrimental to the ecological system, it also has a direct negative effect on Nigeria's economic sectors including tourism. Approximately, 8% of the world's carbon emissions are caused by tourism-related activities. Tourism activities have contributed enormously to the improper disposal of trash, raw sewage and toxic chemicals into Nigeria's environment. However, there is a lack of comprehensive initiative or policy to curb the gigantic waste pollution in Nigeria, specifically in the Nigerian tourism sector. This has caused more confusion among the consumers and the tourism practitioners. Therefore, this chapter outlines the current situation, the implication for the businesses and the responsibility of the stakeholders.

Plastic waste is one of the long-standing global issues in the recent era. Unfortunately, India is one of the countries which has been affected by the mismanagement of the use of plastics. India has recorded a substantial growth in the production of plastic and is considered a country of increased consumption of plastic. Due to the absence of an appropriate waste collection and segregation process, it has created the major issue of waste management and discarded used plastic items used for packaging application. There are various plastic waste management laws and programmes that have a cascading effect on almost every sector of business. In 2016, two years after the new union government took power in New Delhi, The Ministry of Environment, Forest and Climate Change (MoEFCC) has made some improvements in rules for the collection, segregation, processing, treatment and disposal of the waste. In the pandemic era, effective plastic waste management became more important than ever. The COVID-19 pandemic has created an increased demand for single-use plastic because of pressure on the already out-of-control global plastic waste problem. It is recorded to be large, and the magnitude of this pandemic related to mismanaged plastic waste is unknown. However, understanding the changing landscape and alarming need for effective plastic waste management, the government of India has proposed certain changes to prohibit imports, handling, manufacturing and use of single-use plastics in the country. This is in line with the government's intent to phase out single-use plastic by 2022. Considering this, this chapter highlights the changes in the rules and regulations in India related to plastic waste management and its effects on various sectors of business.

Plastic pollution is a widespread problem around the world. However, the problem is more severe and ever increasing in developing countries. The literature suggests that the majority of the work and the solutions that have been proposed to address plastic littering have been undertaken in developed countries. Thus, there is a need to explore the problem in developing countries to better understand the issue and to develop context-specific solutions. We explored the norms perspective using ‘The Focus Theory of Normative Conduct’, individual ethical position and place attachment factors. Interviews were conducted in Pakistan with 16 people who were recently at a beach at which there was a large amount of plastic litter. Results showed that people are influenced by the pro-littering social norms of their friends and neighbours. However, people with strong anti-littering personal norms are not influenced by pro-littering social norms. We also found that people have varying moral position, and their lack of attachment with the public place also influences their littering behaviour. Moreover, people believe that other people litter due to lack of education and awareness, lack of garbage bins and a general level of carelessness. Future research needs to focus on activating an individual's idealist moral position and an individuals' attachment with the place to enhance the activation of anti-littering personal norms which will help reduce littering behaviour. Further still, government needs to set up campaigns at public places to create awareness among people about the impact of littering, and government also needs to improve the effectiveness and efficiency of waste management. Businesses can also play a role by providing waste bins which may be used as a source of promoting their support for reducing litter.

Single-use plastic bags given to shoppers by retailers have increasingly become a key target for sustainability initiatives, with bans being introduced around the world. The rationale for such bans is based on the environmental impact of single-use bags, compared to their multi-use alternatives. The arguments for bans are underpinned by assumptions about how consumers will respond to the changes, yet do not account for the known patterns of buyer and consumer behaviour from the social sciences. This lessens the delivery of desired outcomes and hampers implementation strategies. This chapter draws upon this established knowledge to demonstrate how such marketing knowledge of fundamental buyer and consumer behaviour is critical when developing and implementing a public policy programme, using the example of a retail ban on the use of single-use plastic bags in Australia. It illustrates how these known patterns hold in this context and shows how social marketing can be used to help shape programme implementation and uptake and the reinforcement of new positive behaviours.

Plastic has been a very useful material which is very cheap, easy to carry and is resilient to biodegradation. That is why plastic has been used, sometimes reused, and overused due to the reasons mentioned above. As a result, landfills and oceans are full of plastic. But if we consider all the negative health effects, environmental / ecological effects it has in present times, we can understand that it is environmentally very expensive to use plastic. Bangladesh is a relatively young country with dense population and limited resource. Proper management of plastic remains an issue with the country. Considering these, this chapter focuses on how plastic is used, how it is treated as waste and what can be possible solutions in reducing the amount of plastic in Bangladesh.

This chapter explores how the irruption of plastic materials in contemporary society, in the same way that it facilitated a wide range of human activities, eventually degenerated into a global danger through the contamination of rivers and seas, damaging the human food chain. In doing so, the historical background of this situation has been outlined. Moreover, the countries and areas at present that have polluting plastic substances and those that can be most easily recycled is highlighted. It should be noted that it is precisely in the area of recyclability where most hopes have been placed to counteract plastic contamination aimed at avoiding single-use plastic products. Subsequently, the different positions adopted by the members of society on this problem have been described and, by way of example, the state of the situation in a specific country, Spain, has been summarised.

Plastic seems to be getting a universally bad press at the moment with the current opinion being that plastic is incompatible with sustainability. In this chapter the nature of plastic or sustainability and of social responsibility are examined and redefined. The conclusion is that it is not plastic which is irresponsible but rather people and business which need to change. In doing so a number of seemingly diverse topics are considered and examined to show their relevance to this argument.