British Food Journal: Volume 111 Issue 7

Financial decision support for marketers in the Norwegian fishing and furniture industries

Øyvind Helgesen, Terje Voldsund

The purpose of this paper is to address financial decision support for marketers and provide suggestions for improvement potentials.

Developing and sustaining joint enterprises in a transitional economy

Suku Bhaskaran, Emilija Gligorovska

The purpose of this paper is to review and discuss the role of the project champion and the project champion's experience in a business capacity building project in the Former…

Acceptance of nanotechnology foods: a conjoint study examining consumers' willingness to buy

Michael Siegrist, Nathalie Stampfli, Hans Kastenholz

The purpose of this paper is to examine consumers' willingness to buy health‐beneficial food products produced using nanotechnology.

Value perceptions of farm assurance in the red meat supply chain

Rachel Duffy, Andrew Fearne

Farm assurance has become a market qualifier for livestock producers supplying UK supermarkets. However UK producers perceive that food safety and welfare standards imposed on UK…

Does advertising matter? An application to the Greek wine industry

A. Vlachvei, O. Notta, I. Ananiadis

The purpose of this paper is to focus on promotional strategies, on which there has been relatively little research. The aim of this paper is twofold: first to review promotional…

Motives, barriers and quality evaluation in fish consumption situations: Exploring and comparing heavy and light users in Spain and Belgium

Karen Brunsø, Wim Verbeke, Svein Ottar Olsen, Lisbeth Fruensgaard Jeppesen

The purpose of this paper is to investigate motives and barriers for eating fish among light users and heavy users, to discuss consumer evaluation of fish quality, and to explore…

Third generation of retailer brands – retailer expectations and consumer response

Johan Anselmsson, Ulf Johansson

The purpose of this paper is to investigate how well grocery stores' motives to implement private labels (create margins and customer perceived brand value, compete with market…