British Food Journal: Volume 113 Issue 3

Muscadines, wineries and value‐added products: an exploratory study

Abel Duarte Alonso

Muscadines grapes, the fruit of a vine native to the South East of the USA have been studied extensively, including their alleged beneficial health properties. To date, however…

Muscadine‐wines, wineries and the hospitality industry: An exploratory study of relationships

Abel Duarte Alonso

Muscadines (Vitis Rotundifolia Michx.), a vine native to the southern USA, is processed into different products, including wines. Today, many wineries in the southern USA offer an…

A consumer‐oriented segmentation study in the Swiss wine market

Thomas A. Brunner, Michael Siegrist

The main objectives of this study are to develop a comprehensive questionnaire and to analyze the nature of wine market segments. Past research has focused on involvement…

The moderating role of trust in contractual choice

Marta Fernández‐Olmos

The aim of this research is to determine how trust might moderate the effect of asset specificity on the contractual choice.

Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications

Ranga Chimhundu, Robert P. Hamlin, Lisa McNeill

This paper seeks to examine long‐term trends in retailer and manufacturer brand shares in grocery product categories, and to relate these trends to retailer category strategy with…

National and regional ethnocentrism: a case study of beer consumers in Poland

Dariusz Siemieniako, Krzysztof Kubacki, Ewa Glińska, Katarzyna Krot

Earlier studies into consumer ethnocentrism focused on identification of the level of ethnocentric tendencies in different countries and their investigation for various categories…

Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy

Felice Adinolfi, Marcello De Rosa, Ferruccio Trabalzi

Within a competing global food market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so‐called…

The relationship between student consumption of animal products and attitudes to animals in Europe and Asia

Serdar Izmirli, Clive J.C. Phillips

This research aims to determine the relationship between the consumption of animal products and attitudes towards animals among university students in Eurasia.