British Food Journal: Volume 122 Issue 8

Guest editorial

Antonino Galati, Maria Crescimanno, Alfredo Coelho, Amedeo Maizza

The growing (good) bubbles: insights into US consumers of sparkling wine

Marco Lerro, Riccardo Vecchio, Concetta Nazzaro, Eugenio Pomarici

The purpose of this paper is to investigate sparkling wine consumption behavior and preferences of a large sample of US consumers (n=1,096) exploring the differences among genders…

Segmentation of China’s online wine market based on the wine-related lifestyle

Wang Yabin, Jiagui Li

The purpose of this paper is to explore China’s online wine market segmentation on the basis of the wine-related lifestyle (WRL). Moreover, this study can provide further…

Italian millennials' preferences for wine: an exploratory study

Federico Nassivera, Gianluigi Gallenti, Stefania Troiano, Francesco Marangon, Marta Cosmina, Paolo Bogoni, Barbara Campisi, Matteo Carzedda

This paper aims to investigate the wine consumption among young people belonging to the so-called millennial generation

Country-of-origin effect and millennials’ wine preferences–a comparative experiment

Pantea Foroudi, Maria Teresa Cuomo, Matteo Rossi, Giuseppe Festa

For wine consumers, the country-of-origin effect still exerts significant influence, even though probably differently from what it was earlier, especially for newer consumer…

Millennial generation preferences for rosé wine: An exploratory study of the Italian and French markets

Antonio Iazzi, Paola Scorrano, Pierfelice Rosato, Balakrishna Grandhi

The purpose of this paper is to verify the preferences for the purchase of rosé wine by Italian and French Millennials, with the aim of allowing Italian companies to acquire…

Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market

Giuseppina Migliore, Alkis Thrassou, Maria Crescimanno, Giorgio Schifani, Antonino Galati

The aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay…

An innovative price-setting approach: a pay-what-you-want experiment

Linda Bitsch, Jon Henrich Hanf, Jens Rüdiger

Due to high competition in the agricultural industries and heterogeneous products, the setting of prices for direct sales to consumers is difficult. In recent years…

Sustainability in the wine sector: An empirical analysis of the level of awareness and perception among the Italian consumers

Piero Mastroberardino, Giuseppe Calabrese, Flora Cortese, Miriam Petracca

The purpose of this paper is to analyse the level of awareness of the topic of sustainability among Italian consumers in the wine sector and their perception – that is, what does…

Sustainability disclosure through virtual community: the case of the wine sector

Monica Fait, Demetris Vrontis, Amedeo Maizza, Federica Cavallo

The purpose of this paper is to observe how the motivational engagement system of the consumers should be established so that communities of practice became a driver to reducing…

Drinking biodiversity: a choice experiment on Franciacorta sparkling wines

Giordano Ruggeri, Chiara Mazzocchi, Stefano Corsi

Consumers' concerns about the environmental impacts of food production have been increasing over the last years, and several certification systems for environment-friendly food…

Consumer preference for wine from hand-harvested grapes

Andrea Dominici, Fabio Boncinelli, Francesca Gerini, Enrico Marone

The purpose of this paper is to investigate preferences for wine made from hand-harvested grapes, and the interactive effect between this attribute and organic certification.

Risk and benefit perceptions related to wine consumption and how it influences consumers’ attitude and behavioural intentions in India

Vikas Gupta, Manohar Sajnani

The purpose of this paper is to discover the numerous risk and benefit perceptions involved in the patrons’ purchase and consumption decisions related to wine in India. It will…

Regional difference analyzing and prediction model building for Chinese wine consumers’ sensory preference

Xiaoquan Chu, Yue Li, Yimeng Xie, Dong Tian, Weisong Mu

The purpose of this paper is to provide further insight into Chinese wine consumers’ preference, grasp the regional sensory preference differences of China and build up a…

How do consumers respond to fun wine labels?

Renaud Lunardo, Bradley Rickard

Because consumers nowadays face a wide diversity of wine labels – from very traditional to a range of modern styles that include color and various images – the purpose of this…

Effect of information on consumer preferences and willingness-to-pay for sparkling mock wines

Simona Naspetti, Francesca Alberti, Massimo Mozzon, Sara Zingaretti, Raffaele Zanoli

The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of…

The differentiated effect of information on the sensorial appreciation of wine

Monia Saïdi, Georges Giraud

This paper investigates how giving additional information to consumers changes their appreciation of wine, and how this effect changes with their knowledge of wine and their…

New patterns in wine consumption: the wine by the glass trend

Diletta Acuti, Valentina Mazzoli, Laura Grazzini, Rinaldo Rinaldi

The purpose of this paper is to advance the understanding of wine by the glass (WBG) consumption as a new growing trend in wine consumption. To this end, the roles of risk…

Craft beer mon amour: an exploration of Italian craft consumers

Anna Carbone, Luisangela Quici

The purpose of this paper is to contribute understanding tendencies of the Italian demand for craft beer. More in details, it seeks at exploring consumers’ awareness about craft…

Do consumers care about antioxidants in wine? The role of naturally resveratrol-enhanced wines in potential health-conscious drinkers’ preferences

Gioacchino Pappalardo, Giuseppe Di Vita, Raffaele Zanchini, Giovanni La Via, Mario D’Amico

The initial hypothesis of the exploratory paper lies in the fact that there exists a demand for healthier wines due to the higher presence of natural compound which potentially…

The amazing bond among wine consumption, health and hedonistic well-being

Mariantonietta Fiore, Leonardo Salvatore Alaimo, Nino Chkhartishvil

Wine, fruits, vegetables and whole grains are the main products of a healthy diet. The purpose of this paper is to scrutinize the existence of an interesting and evocative bond…

Music and wine tasting: an experimental neuromarketing study

Liwei Hsu, Yen-jung Chen

Music has a priming effect on product selection. The purpose of this paper is to extend the current understanding on this issue using an experimental design incorporating…

Residents’ perceptions of wine tourism on the rural destinations development

Darko B. Vukovic, Moinak Maiti, Aleksandra Vujko, Riad Shams

The purpose of this paper is to study the impact of wine tourism on rural destination development. Consequently, this study attempts to develop contemporary insights on this…