British Food Journal: Volume 99 Issue 8
Strapline:
An international multi-disciplinary journal for the dissemination of food-related research
Subject:
Table of contents
From “niche” to “mainstream” ‐ strategies for marketing organic food in Germany and the UK
Uwe Latacz‐Lohmann, Carolyn FosterConsiders the present situation and future challenges of marketing organic food, drawing on experiences in Germany and the UK. Argues that the existing marketing structure in the…
10347
Consumer attitudes to nutrition labelling
Angela Shine, Seamus O’Reilly, Kathleen O’SullivanResearch findings have suggested that today’s consumers view nutrition in a positive light. The findings of this survey support such evidence. The majority of consumers consider…
4402
Consumer use of nutrition labels
Angela Shine, Seamus O’Reilly, Kathleen O’SullivanIncreasing consumer interest in nutrition has led to an increased interest in nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition labels…
4255
Pan‐European branding: CPC International and Knorr
Michael C. McDermottEuropean food manufacturers are switching to pan‐European marketing and rationalizing manufacturing operations to achieve economies of scale as margins are squeezed by retailers…
788
ISSN:
0007-070XOnline date, start – end:
1899Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Louise Manning
- Dr Robert Hamlin
- Dr Stefano Bresciani
- Prof Michael Carolan
- Dr Alberto Ferraris