Management Decision: Volume 13 Issue 3

Setting Advertising Budgets

David Corkindale, Gordon Wills

The manager responsible for making advertising budget decisions is assailed with a plethora of advice and aids from specialists. Of necessity, many of the methods advocated by…

Intracorporate Entrepreneurs

Roy Rothwell

Since the nineteenth century much has been written about the heroic men of science, technology and commerce who have invented and, via their own individual efforts, commercially…

The Valuation of Human Resources

Richard Dobbins, Peter Trussell

The application of human resource accounting requires the measurement of the firm's investment in recruitment, selection, training and development. Our objectives in this article…

FINANCIAL & LEGAL NOTES

Desmond Goch

The April 1975 Budget With modern Chancellors of the Exchequer seeming increasingly to favour having two or three Budgets a year, there is an ever‐present hazard when writing an…

The Handling of Goals in Marketing Problems: A Mathematical Approach

John M. Wilson

A market share problem is considered which has only a limited amount of data available, often only assigned attributes, and no quantifiable objective—only a number of goals which…

Application of the Concept of Working in Groups

Angela Bowey, Roy Connolly

The concept of working in groups has typically been applied to different industries and different levels within firms in distinct ways, and for distinct reasons. Table I shows the…