Table of contents
How Bad are your Marketing Communications?
Gordon WillsThis monograph presents a review of the frontiers' ideas in marketing communications as of today, in six exploratory steps. It begins with an examination of the nature of…
502
ISSN:
0025-1747Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Journal of Management History (Archive)Editor:
- Brandon Randolph-Seng (Editor-in-Chief)