Table of contents
Marketing Applications of Operational Research Techniques
Arthur MeidanIntroduction Operations research, i.e. the application of scientific methodology to operational problems in the search for improved understanding and control, can be said to have…
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ISSN:
0025-1747Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Journal of Management History (Archive)Editor:
- Brandon Randolph-Seng (Editor-in-Chief)